BYD Pioneers DTS Multi-Channel Audio Technology in Automobiles

A Leap in Automotive Audio Technology

DTS Neural Surround technology facilitates a seamless transition between stereo and surround sound, enhancing the auditory experience through advanced capture, editing, management, and transfer techniques. This technology, combined with DTS digital surround sound, ensures high-quality audio with superior frequency response and dynamic range, delivering a robust and immersive sound experience.

The Partnership Announcement

During the 2012 Beijing International Auto Expo, DTS, Inc. (NASDAQ: DTSI), a global leader in high-definition audio technology, announced its partnership with BYD Company. This collaboration aims to integrate DTS Neural Surround Sound technology and DTS digital surround sound technology into BYD’s upcoming models in the Chinese market. This integration positions BYD as the first Chinese automobile manufacturer to adopt such advanced audio technology, enhancing the in-car entertainment experience for its customers.
BYD’s Commitment to Superior User Experience

Wang Chuanfu, President of BYD Co., Ltd., emphasized the company’s dedication to providing the best user experience. He stated, “BYD has always been committed to offering the best user experience, and our collaboration with DTS is a testament to this commitment. With DTS technology, our vehicles will provide an unparalleled audio experience, akin to a high-definition 5.1 surround sound system in a theater.”
Enhancing FM Radio Experience

In addition to integrating DTS technology into its vehicles, BYD is also working closely with FM radio stations. Through DTS Neural technology, DTS 5.1 surround sound can be transmitted and played back via FM radio, allowing BYD vehicles to receive and play multi-channel broadcast programs. This collaboration ensures that BYD owners can enjoy high-quality surround music content from a variety of DTS CDs and other sources.
The Impact of DTS Technology

Brian Towne, Executive Vice President and Chief Operating Officer of DTS, highlighted the growing importance of in-car audio entertainment. He remarked, “The demand for superior in-car audio entertainment is rapidly increasing. DTS is proud to provide top-notch technical solutions, and our partnership with BYD will significantly enhance the user experience, meeting the evolving needs of consumers.”

DTS in the Chinese Market

Roy Law, President of DTS Greater China, expressed his enthusiasm for the partnership. He stated, “We are excited about the widespread recognition and use of DTS technology in China and globally. Our collaboration with BYD is a crucial step in achieving this goal.”
Showcasing DTS-Equipped Vehicles

At the 2012 Beijing International Auto Expo, held from April 23 to May 2, BYD showcased prototype vehicles equipped with DTS technology, including the S6, G6, and e6 models. These vehicles allowed consumers to experience the enhanced audio capabilities firsthand, setting the stage for the launch of more DTS-equipped models in the future.
Interesting Stats and Facts

Market Growth: The global automotive audio market is projected to reach $14.4 billion by 2025, growing at a CAGR of 3.5% from 2020 to 2025 (source).
Consumer Demand: A survey by J.D. Power found that 70% of car buyers consider the audio system an important factor in their purchase decision (source).
Technological Advancements: DTS technology is not only used in automobiles but also in home theaters, mobile devices, and gaming consoles, showcasing its versatility and widespread application

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